D-Marin, the selection of premium marinas, will launch its new brand campaign “Feels like yachting should feel” on the eve of the Cannes Yachting Festival. The campaign introduces a fresh expression of D-Marin’s commitment to redefining the premium yachting experience.

“Feels like yachting should feel” reflects D-Marin’s philosophy of refined, attentive, and seamless service excellence without spectacle. It showcases the unique combination of premium hospitality, innovation, and world-class facilities that has made D-Marin a leading and unique brand in the Western Mediterranean. Designed for the world’s finest vessels yet open to all, the campaign highlights experiences where every detail is anticipated, every interaction is considered, and every guest feels a true sense of belonging.

With 26 marinas across 9 countries and more than 14,000 annual customers, D-Marin has become one of the world’s fastest-growing marina operators. Its Net Promoter Score (NPS) of 54 — a 38% increase in the past four years — underlines its ability to consistently exceed expectations and deliver five-star experiences.

D-Marin continues its growth journey, with all new properties integrating quickly and showing strong improvements across customer satisfaction, facilities, and operations. Recent investments include the redevelopment of Gouvia Marina, the addition of 7 new marinas that grow the Happy Berth Days offer, Digital yacht safety sensors, monitored through the D-Marin APP, online berth bookings, the rollout of smart pedestals for efficient and sustainable energy and water use, and extensive beautification projects to enhance the ambience of each marina. Together, these upgrades further elevate convenience, sustainability, and the premium experience for guests across the portfolio.

Oliver Dörschuck, CEO of D-Marin, said:

“The ‘Feels like yachting should feel’ campaign defines what D-Marin stands for: refined service, thoughtful detail, and innovation that enhances peace of mind. As we expand into new regions, it is the right moment to express our brand promise in a way that reflects both our heritage and our vision for the future of premium yachting.”

The campaign will be the centerpiece of D-Marin’s presence at autumn boat shows, underscoring its commitment to setting new benchmarks for premium yachting and ensuring that every guest experience truly feels like yachting should.